PRES Saturdays

The situation

A brand-new events name starting from zero, needing to build an audience and sell real tickets fast, in a crowded Melbourne market where attention is hard-won and slow starts kill momentum.

The approach

We took over their social media completely and ran it as a strategy built to reach Melbourne's young audience, the people who actually turn up. Daily organic content built the following and kept it growing between events, while targeted paid campaigns ran alongside it to drive ticket sales. The two worked together and compounded month on month, so each event launched into a bigger, warmer audience than the last rather than starting from scratch.

What we delivered

Full social media takeover, a targeted content and audience strategy for a young Melbourne market, and paid ad campaigns running alongside daily organic content.

The result

Over a year, the channels grew from zero to more than 1,500 followers, with 600 ticket sales traced directly to the social and ad activity. Ten ads designed and run across eight events. The channels didn't just build an audience, they filled rooms.