PRES Saturdays

The situation

PRES ran weekly Saturday events in Melbourne CBD aimed at a young crowd heading out clubbing. The challenge was blunt: brand new social accounts, no following, and an event that needed a full room every single week. In nightlife, empty early means empty all night, so the channels had to do real work, fast.

The approach

We ran the accounts as the front door to the event. A consistent neon-led visual identity across every post so the brand was recognisable in a busy feed. Weekly content built around each event, timed to the run-up when people decide their Saturday plans. Event pages and stories that pushed straight to ticket sales rather than just likes, and a run of paid ads layered over the organic content to reach beyond the existing following.

The result

Over a year, the channels grew from zero to more than 1,500 followers, with 600 ticket sales traced directly to the social and ad activity. Ten ads designed and run across eight events. The channels didn't just build an audience, they filled rooms.