Services
WebDesign
Sites built to convert, load fast, and be found. Looking good is the minimum, not the point.
We’ve built sites for a global FMCG brand, one of Australia’s biggest nightclubs, a lactation consultant, and a landscaper in Brighton. Different audiences, different budgets, same question underneath: what does this site actually need to do?
Sometimes that’s ticket sales. Sometimes it’s a phone call. Sometimes it’s simply being findable when someone searches. We build backwards from that.
Why it matters
A website has one job
Not to win awards. Not to impress other designers. To take a stranger and turn them into an enquiry, a booking, or a sale.
Everything we build works backwards from that. For Susan Shaw the job was being found: her site now ranks number one in Australia for lactation consultants and brings in over 500 new clients a year. For Clever Solutions it was conversion: the store turns 45% of its visitors into buyers. For Buildrite Sydney it's leads: around five qualified enquiries a week, straight from search.
Different goals, same approach: decide what the site needs to do, then build every page to do it.
Included
What's included
Design and build
Custom design, built responsive from the start. WordPress, Shopify, or static, depending on what you need to be able to change yourself.
Performance
Optimised images, fast load times, and a site that scores well on Core Web Vitals, which Google uses as a ranking signal, so it isn't cosmetic.
Search foundations
Proper page titles, meta descriptions, structured data, and a sitemap. Set up correctly at build rather than retrofitted later.
Content and copy
Where needed, we write it. A well-designed page with weak copy still doesn't convert.
Handover
Trained on how to update it, with documentation. You shouldn't need to call us to change a phone number.
Search
A site nobody finds isn't working
The best-looking website in the world is worthless if it's on page four of Google. So we build search in from the start: proper page structure, clean titles and meta descriptions, structured data, fast load times, and content written to be found as well as read.
This isn't an add-on or an afterthought. It's baked into every build, which is why Susan Shaw's site went to number one nationally rather than sitting pretty and invisible. Looking good gets you chosen. Being found is what gets you seen in the first place. You need both.
Process
How it works
01
Brief
What the site needs to achieve, who it's for, and what's currently getting in the way.
02
Structure
Sitemap and page-level plan before any design happens. Cheaper to move a page in a document than in a build.
03
Design
Homepage and key templates designed first, reviewed, then rolled out across the site.
04
Build and launch
Built, tested across devices, redirects mapped from the old site, then live.
Portfolio
Web Design Work
2023
Mood Saturdays
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2022
Market Brands
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2026
Clever Solutions
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2024
G-Force Healthy Homes NZ
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2025
G-Force Category Solutions
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2026
Bridgecrete Group
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FAQ
Common questions
How much does a website cost?
It comes down to scope: a simple site and a large e-commerce build are very different jobs, and the price reflects the time and work involved. Rather than guess, tell us what the site needs to do and we'll scope it and come back with a clear quote.
How long does a website take to build?
It depends on the size of the site, but most projects run over several weeks from brief to launch: planning the structure, designing the key pages, building, testing and going live. We'll give you a realistic timeline once we know the scope.
What platform do you build on?
Whatever suits the project. We build on WordPress, Shopify and custom-coded setups, depending on what you need to be able to manage yourself and what the site has to do. We'll recommend the right platform rather than forcing every project onto the same one.
Will my website show up on Google?
That's a core part of how we build. Every site is built with SEO from the start: proper structure, titles, meta data, fast load times and content written to be found. It's not an add-on. One of our client sites, a Melbourne web design and SEO project, now ranks number one in Australia in its field.
Can I update the website myself afterwards?
Yes. We build sites you can manage yourself and hand them over with training and documentation, so you're not calling us to change a phone number. Some clients prefer we handle ongoing updates, either works.
Do you do SEO as well?
Yes. Every website we build includes a full SEO foundation, and we offer ongoing SEO work beyond launch. As a web design studio working across Sydney and Melbourne, getting a site found is half the job: a site nobody finds isn't working.