Buildrite Sydney

The situation

Buildrite Sydney builds luxury residential and architectural homes. For a business at that end of the market, mass reach is worthless, a thousand clicks from people who'll never build a custom home cost money and return nothing. What Buildrite needed was a small number of the right enquiries: homeowners actually planning a premium build.

The approach

We split the work across intent and awareness. Google Ads targeted the high-intent searches, people actively looking for a builder, so budget went to demand that already existed. Meta accounts with retargeting kept Buildrite in front of people who'd shown interest but hadn't yet enquired, across the long consideration window a premium build involves. Conversion tracking set up properly from the start, so every dollar could be traced to an actual lead rather than an impression.

The result

Paid search now brings around five qualified leads a week, feeding into the 250+ daily visitors the site receives, a steady pipeline of premium residential work from people already looking to build. Not reach for its own sake, but the right enquiries, consistently.