2023
Mood Saturdays
Flyer Series
Mood Saturdays needed a flyer series that carried the same energy every week, so we built the whole visual system around the science of a good mood.
The situation
A new Saturday night launching into an already crowded Melbourne nightlife scene, where standing out from the very first event is the difference between building a night and disappearing.
The approach
We built the complete brand design and identity, custom-made around the idea of what a mood actually is. That thinking led to the dopamine molecule becoming a core part of the branding and identity, a distinctive, memorable device that gave the night an instantly recognisable signature. From there the identity carried across everything, flyers, socials and the door, giving Mood a presence that felt established from launch rather than brand new.
What we delivered
Complete brand design and identity built on the dopamine-molecule concept, applied across flyers, social and event collateral.
Client
Mood Saturdays
Year
2023
Category
- Brand & Identity
Tools
Blender, Cinema 4D, Lightroom, Photoshop, Illustrator, Premiere, Meta Business Suite
Results
What happened
The visual system didn't just look good on a phone screen: it filled the room, week after week, from the very first night.
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on opening night
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weekly for months
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promoters