Mood Saturdays

Melbourne’s nightclub scene is crowded, and a new venue lives or dies on whether its name reads at a glance across a dark room and a phone screen. Mood Saturdays wanted a mark that cut through it.

We designed a logo built to be slick and seamless, clean enough to hold up small on social, distinctive enough to own a saturated market. The result is the anchor the rest of the Mood brand system is built on.