Clever Solutions

The situation

Clever Solutions needed paid advertising that actually grew the store. E-commerce paid is easy to spend and hard to make profitable, the trap is buying traffic that never converts. The brief was scale, but scale that paid for itself.

The approach

We ran Meta and TikTok ad accounts together, creating the content for each platform rather than recycling one set across both. A hook-led approach matched to how people actually watch on each platform, tied to the same bundle offers that lift order value on the site. Budget moved continuously to whatever was converting, measured on return rather than reach.

The result

The paid work helps drive the store's performance: over 150 visitors a day and a 45% conversion rate, with the bundle strategy lifting most orders to one to three products. Paid built around what comes back, not what looks busy in a dashboard.